Integrated Marketing Communications: Creating Cohesive Campaigns
This assignment explores the concept of Integrated Marketing Communications (IMC) and its role in creating cohesive and effective marketing managementcampaigns. Students will learn to coordinate various promotional tools, such as advertising, public relations, sales promotion, and direct marketing, to deliver a consistent message. They will analyze successful IMC campaigns, develop their strategies, and assess the impact on brand equity and customer perception. The objective is to equip students with the skills to create unified and impactful marketing communications across multiple channels.