AI in Public Relations: Benefits, Challenges, and Risks of Change

"AI in public relations is not just a passing trend; it's a game-changer that is redefining how PR campaigns are executed. From automating routine tasks to enhancing media outreach, the benefits are significant. However, with these advancements come new challenges, such as the need to balance automation with human creativity. As more businesses explore AI-powered solutions, it’s essential for PR Agencies in Delhi to stay ahead of the curve in order to offer the most effective and innovative strategies to clients. "