Wiley Book Marketing Worth The Investment

I’ll admit it: I was completely out of my comfort zone. In my 40s, the thought of leaning into TikTok marketing felt like wearing a neon tutu to a black?tie event. Still, partnering with Wiley Book Writers—and their dedicated BookTok specialist—turned out to be one of the smartest moves I’ve ever made for my YA fantasy series. Why I Was Skeptical TikTok felt built for teens, not for someone who writes epic quests and magical realms. Investing $1,800 for a three?month campaign seemed risky—what if hardly anyone cared? Wiley’s Winning Strategy Targeted Micro?Influencers: They found 12 rising BookTok creators (5K–50K followers) who genuinely love YA fantasy. Character?Driven Content: Instead of forcing me to do awkward on?camera takes, they scripted short videos from each main character’s point of view—instantly memorable and shareable. Staggered Rollout: A two?month schedule ensured my book stayed top of mind, not buried under a single blitz. Custom Hashtags: Clever, world?specific tags tied everything together and helped readers dive into my book’s lore. The Results 800,000+ views on TikTok videos 580% spike in daily sales during the campaign 220% higher baseline sales in the months afterward A major uptick in Kindle Unlimited page reads New followers across Instagram, Twitter, and my author newsletter Beyond the numbers, the depth of engagement was astounding. Readers weren’t just double?tapping; they asked thoughtful questions about character motives, worldbuilding rules, and even fan theories. I’ve done other marketing campaigns that felt like shouting into the void—this was a genuine conversation with my ideal audience. Bottom Line If you write YA, romance, fantasy, or thriller fiction and you’re even a little curious about BookTok, Wiley Book Writers is the partner you want. They took my hesitation, crafted a tailored plan, and delivered results that still have me smiling. Who knew TikTok could be this powerful? Has anyone else seen this kind of success with a genre?focused social media push? I’d love to hear your stories!