Building Trust Through WhatsApp Flows: How Automated Messaging Builds Stronger Relationships

Did you know that people use an important marketing strategy to ensure they advertise to a qualified audience? Welcome to content strategy. A content strategy is critical to a successful content marketing program and offers an opportunity to align the marketing and sales teams in specific ways. The first goal is to define the company’s story and then realign it with its vision by identifying what’s unique about your product or services. The second goal is to produce relevant content that supports customer nurturing, conversion planning, and awareness building. When you use WhatsApp messages for marketing, you must also strategize.